With India being a tropical country, fans are a must have for every home. Even though air conditioners and coolers have become a preferred source of maintaining a comfortable temperature, the age old reliable and affordable friend, the fan, remains well in fashion. The electric fan industry is well-established in the country and has grown significantly over the years. Large number of players in both, organized and unorganized market, has helped the fan industry to come a long way.
South India has the biggest market with 38% share of the total market. Electric Fans are the largest home comfort appliance category with USD 1 billion sales. Electric fans are classified into different sub-categories – ceiling, table, pedestal, wall & exhaust fans. Ceiling fans holds maximum share among all fan categories. Innovations in product aesthetics and energy saving technology are creating a demand for premium fans.
However, much of the growth has been through organized players now as consumers move towards branded and more technologically efficient fans. A concerted move has been seen towards widening distribution reach and improving rural penetration by the organized players. Also, the threat from Chinese fans has lowered in the past few years due to squeezed competitiveness gap. During the forecast years, the market will continue to expand with niche categories like energy savings, premium fans and kid’s fans. This period will witness a swing of launches in the decorative and premium fans, especially in the ceiling fan segment
Orkus Pvt Ltd entered as the new player in the FAN market industry. They have wide range of Fans starting with Economy ceiling fans, Farrata as Pedstral Fan range, Normal Speed and Decorative Range.
The Company Orkus has a distribution network around 300+ locations in India where you can ask them for your choice Fans.
For More details Visit www.orkus.in